In an era where staying relevant is the most important concern for businesses; if you are running a business and do not have a website, you are probably losing out on a lot of potential customers and by extension profitable business opportunities.
It is the age of the internet
It is incredible how the world of the internet continues to transform and impacts the way we interact and connect with people, share information, and generally lead our lives. Considering how deeply the web of the internet has intertwined with our daily living landscape, there is a constant increase in individuals using the internet on a daily basis for multiple purposes. According to a study, the number of individuals using the internet by January 2021 was around 4.6 billion, which accounts for over 59% of the entire world population. The reasons for using the internet could be anything from reading a blog, buying a product or using a service, or even entertainment.
Why do I need a website for my business?
Therefore, it would not be wrong to say that in today’s internet age, websites have become an essential tool for businesses and help them in establishing their brand name, their business credibility, increase market share as well as build trust with the customer.
So if you are still wondering if you need a website for your business, the answer is yes. Let us walk you through a few of the many reasons a website can help you in reaching your business goals and enhance your business potential.
1- Create and establish your presence in the market
If you are not online, you do not exist! It is as simple as that. For the majority of individuals today, the internet is the first source of information from where they seek product and service information, draw comparisons between the various options available based on the data available, and make informed purchasing decisions.
Your website can be a gateway to information regarding your business; the products or services that you provide. You can reach out to the local market as well as the international market, even where you do not have physical setups. If you want to communicate your brand value proposition to potential customers and establish yourself as a viable running business concern, having an information-rich and interactive website is the way to go about it.
2- Most of your consumers are using the internet to engage with businesses
For the majority of individuals, a purchase decision begins with an initial search on the search engines. If you are wondering why SEO-based content is all the rage nowadays, here’s your answer. You may be surprised to know that the first organic result in Google has a click-through rate of around 28.5% according to studies. Therefore companies invest in search engine optimized web content to improve their visibility and communicate their business details via their websites effectively.
3- You can earn consumer trust
As we mentioned earlier, for the majority of the customers all over the world, the first point of contact or the first place they refer to is the website of the business or any information that is present about the business online. Having a website establishes you as a credible business concern in the consumer’s eyes. Old customers who want an update about your products or services and prospective customers who need more information about your business will find your websites particularly useful.
Moreover, your website can be the medium through which your customers can reach out to you, to share any concerns they might have or to acquire information about your products or services. It is therefore more convenient for your customers as they can easily search for you online or reach out to you in a matter of minutes.
4- Gain information about your target market
Your website can be very instrumental for you in terms of helping you gain information about your target market. The traffic data on your website may help you in studying your website usage patterns and develop strategies to enhance the user experience through targeted marketing strategies and ultimately further the business goals.
Through Google data analytics, you can garner data to classify consumers into segments and categories based on their demographics, interests, and preferences. You can leverage this data to develop promotional strategies that will enable you to connect with your customers and build effective communicative channels that will ultimately lead to enhanced consumer trust and market share.
5- Linking your website with social media
Social media has become an increasingly effective tool in promoting your business to a wider target audience and create hype for your business. In 2020, the total number of individuals using social media was estimated to be around 3.6 billion and the number is expected to grow at an exponential rate. Therefore there are numerous prospects for promoting your business through social media. However, in order to run your operations online, you cannot rely solely on social media platforms. You can use the social media pages for promoting your brand but they should not be the only marketing channel you use.
Ideally, your social media pages on Facebook, Instagram, or Twitter should help you in establishing your presence and eventually direct traffic to your website where you can control all the information and provide purchase options to consumers. The social media mediums have proven to be very effective in putting your business out there amidst the competition and if you have an active social media presence, you can carve a niche for yourself.
6- Optimize your expenses and sell online
Having an efficient website may help you in saving operational expenses as well. As a business owner, you are most probably aware of the costs incurred in establishing and running a brick-and-mortar business setup. The expenses may be challenging, especially for businesses that have just started or are working on a small scale. If you are able to establish an efficient website and promote it well, you can save on the costs required to run physical setups. In fact, a virtual store may be more effective as it would have a far wider outreach compared to a land-based store.
Some tips for businesses
In this section, we will briefly go over a few tips that can help you make and run a website that will be beneficial for your business
- Do a market survey and assess and evaluate the websites that belong to significant business concerns, particularly your competitors. Study their website layouts and note what points add to the website’s effectiveness.
- The layout and the aesthetic appeal of the website are very important. Consult professional graphic designers for the purpose. You can carry out cost comparisons to work out a deal that suit your budget.
- Keep your website updated and keep it relevant. Link it with your social media handles so that traffic can be directed towards your website
- Keep the customer at the forefront. Incorporate an effective Q&A section on the site to address their concerns and keep your contact information updated at all times to avoid off-putting your clients.
- Adding a blog section to your website may also be a good idea as it will keep the website alive and draw more traffic. You can add interesting content to add to its appeal
Having a website is perceived to be a very effective marketing tool that can help you not only reach out to a wide target market but also help you save costs. If you do not have a website, you may find it challenging to survive in a thriving market where the internet is the primary source of information. We hope the article was a useful insight in terms of establishing the importance of websites for a business