To survive and excel in an increasingly competitive market, it is important for businesses to employ an effective business strategy that enables them to identify and attract their desired target market. Lead generation is a pertinent part of that business strategy. Generating leads provides businesses with the opportunity to turn their prospects into profits by attracting and developing a customer base that will help generate sales and ultimately profitability.
Your business website is not only a way for you to make e-commerce transactions. It can be a powerful tool that can help you generate business leads and create opportunities to enhance your business potential, goals, and revenues.
If you own a website and are only now considering leveraging it to generate leads, you do not necessarily have to refurbish it for that purpose. Continue to read this article to find out how your website can help you in driving and generating leads and help to grow your business.
How to drive leads to your site
Firstly, let’s quickly look at how you can drive more leads to your site. Remember that the core objective behind any tactic you employ should be to divert people to your site.
- Search engine optimization is a valuable tool to drive traffic to your site. If you want to find out keywords that accurately represent your products or services and will also improve your visibility, you can use Google’s Keyword Planner. It helps you in identifying and using keywords and phrases that match your products or services.
- Social media provides a great platform for businesses, old and new to promote their business. Your social media handles can be a gateway to your website and divert traffic there. Use effective hashtags and invest in attractive ads that appeal to a wide range of customers.
- Building a customer email list can prove to be very useful for you. You can market your service through targeted emails to your customers. Add content that is appealing and entices the customer to click to access your website to find out more.
- Co-partnering with other businesses to drive leads to your site is also a good idea. You can participate in social media campaigns with another concern that compliments your product or service.
How to use your website to generate leads
The following methods can prove to be very effective in terms of boosting lead generation. Ultimately these leads can increase conversions by increasing your business visibility, establishing your trust with the customer, and enhancing their interest.
1- Study and use your Google Analytics data
The key to effectively leverage consumer engagement is to invest in sources that attract your target market and result in conversions. It will then help you to decide where to allocate your marketing budget so that you can invest in traffic sources that produce more beneficial results.
Google Analytics data tool help identify your most profitable traffic sources and you can invest in further leveraging those channels. Did you know that around 56.7% of all websites use Google Analytics data? So if you haven’t been using this tool up till now, you can begin now to rake the benefits.
2- Include a contact number
If you’re looking to get fast results in your startup, the best route to go is paid advertisements. For paid online ads, Google ads will be the perfect option. For that, you can choose the pay per click (PPC) option. In PPC ads, you pay a specified amount each time someone clicks on your ads. However, it may not be the best option for startups that are struggling with their finance, due to the cost.
Alternatively, you may choose to use social media ads. These types of ads are also very effective and they give a good return on investment. Some of the popular ones include Facebook ads, LinkedIn ads, Twitter ads, Instagram ads, etc. These ads come with targeting features that allow you to reach your target audience. They are very effective and measurable. They produce faster results compared to search engine optimization.
3- Create landing pages
Simply defined, landing pages are web pages that are designed for a campaign. When a visitor clicks on a link provided by you in the email or any of your social media pages, this is the page they will see. Since people want quick information they can go over in a short span of time, micro landing pages are a great way to provide the information complimenting the specific consumer behavior. This will increase consumer engagement and consequently the conversion.
4- Enable chat options
Enabling chat options on your website is also a great source of establishing your credibility with the customer as well as creating linkage with consumers who do not want to interact via phone or email. You can directly interact with the consumer to address any queries or concerns they might have. It is however important that the chat service should be effective and efficient in terms of response so that when the potential customer wants to avail themselves of that option they are immediately catered to.
5- Add your address details to the website
This too is an effective means of establishing credibility with the customer which ultimately leads to increased leads and enhances sales. A local customer logging on to your site may find the information particularly useful if they want to make a same-day purchase.
6- Add testimonials
Throughout the course of this article, you may have observed the emphasis on credibility. It is mainly because, when consumers consider you a credible concern, only then would they be interested in doing business with you. Testimonials are a great marketing tool that can establish you as a trustworthy and reliant concern. When visitors see satisfied and happy testaments from previous customers, they will be tempted to experience the same.
Therefore it is a good idea to add testimonials to your site. You can even go a step further and add photos and videos to those testimonials to make them visually appealing and even more convincing as pictures and videos can provide solid proof. They can enable the user to feel more informed and as a result, they will feel more confident with their purchase decision.
7- Use explainer videos
Most often visuals are more appealing than simple texts. Adding explainer videos on your site is a great way of grabbing customer interest and educating them about your products or services. Visitors may be compelled by the unique idea of introductory videos, which may help in raising your conversion numbers. When you make an explainer video, keep it brief and precise and the content engaging so that the audience’s interest is sparked.
8- Make your website mobile-friendly
The customer of today wants instant gratification. They prefer things that are in quick access and are a click away. Internet on the go is the need of the hour and that is why of the 4.6 billion internet users in the world, around 96% use the internet on their phones. Therefore, it is important that the website of your business has a friendly mobile interface that people can easily access and use your site. As a result, you can capture leads from the ever-increasing mobile internet user market.
There is no uniform method for generating leads. One thing that works for a business may not necessarily work for the other. Therefore, it is important that you test the various methods and identify what works for you and helps you generate more leads. Once you identify what works, you can use these tips to leverage your website and convert the leads to increase your target market and increase sales.