6 Easy to Follow Marketing Strategies for Startups

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6 Easy to Follow Marketing Strategies for Startups

One of the major challenges faced by startups is getting people to know about their products and services. Due to poor marketing efforts, many startups close down before people get to find out what they do. If you own a startup and you are serious about growing it, you need an effective means of getting people to know about your business. One way to go about this is to adopt proven and effective marketing strategies for tech startups.

Using effective marketing practices will help improve awareness for your business so more people can know about what you do. It will help get your business in front of the right people, and in no time, you will start seeing positive changes in your business. Are you struggling to get your startup out there? Not to worry, we’ve got you covered. This post will provide you with the best marketing practices that can help grow your startup fast.

Content Marketing

Content marketing is a powerful strategy that can help give your business the needed exposure. Content marketing can be in different forms but the simplest approach would be to use a blog. Having an on-site blog would help give a boost to your content marketing strategy. It can help drive organic traffic to your website, leading to more conversions and sales in your business. In fact, a report shows that businesses (online and offline) with blogs get 126% more leads than those without blogs. This is all the more reason why you need to start using a blog for your startup now.

All you have to do is publish new content on your blog once or twice every week. Make sure the content you publish is informative and relevant to your readers. Include visual elements like infographics, pictures, and videos into your content to increase engagement.

Search Engine Optimization

To get the best results from content marketing via blog posts, you need to optimize your content for search engines. To do that, you need to use search engine optimization (SEO). As you may already know, SEO helps improve the ranking of a webpage on search engine results pages (SERPs). The higher the ranking of a webpage, the more exposure it would have.

Try including keywords in your blog posts so that whenever online users search for related terms, your blog posts will show up in the search results. The more your blog posts show up in search results, the higher your organic traffic would become. If properly implemented, SEO can give your startup the needed boost and help generate more leads.

Email Marketing

Email marketing still remains one of the most effective marketing strategies for creating awareness for a business. If you’re struggling to create awareness for your startup, you should consider using email marketing. This strategy is not only effective, but it is also cost-efficient. It gives great returns on investment.

All you need to do is collect the email addresses of prospects. Try having a newsletter signup form on your website so that online visitors can easily subscribe to your newsletters. With that, you can create more awareness for your startup via the newsletters that you send out.

Take Advantage of Social Media Marketing

As of 2021, research shows that over 4.48 people worldwide use social media. Facebook alone attracts 2.9 billion users monthly, YouTube holds the second spot with a total of 2.3 billion users every month, while WhatsApp is in the third position with 2 billion users monthly. All these go to show how popular social media platforms have become.

Many people today can’t go a day without checking one social media platform or the other. In fact, a lot of people have accounts of multiple platforms which they use for communication and other social purposes.

As a startup owner, you’ll be doing yourself no good if do not have social media accounts for your startup. You need to take advantage of the massive user base of these social platforms. Create a business page or account on each of these platforms and try to grow the number of your followers. Post engaging content regularly on each of these channels. You can even drive traffic from these platforms to your website.

Furthermore, you can use social media paid ads to create more awareness for your startup. Platforms like Facebook, Pinterest, and Twitter allows you to create paid ads that will help create exposure for your business and drive traffic to your website. Doing all these will help give a major boost to your startup’s marketing strategy.

Establish a Referral Program

Sometimes, all you need to do is allow your customers to do the marketing of your startup for you. Naturally, people are more likely to purchase a product or service that was referred to them by a friend or relative. In business, personal recommendations are still very much effective as before. Having someone recommend your product to others can help build people’s trust in your business.

You can simply establish a referral program in your business whereby you offer discounts or freebies to existing customers who refer new customers to you. You’ll be surprised by the number of positive results you can get from this.

Join Online Communities and Forums

Many startup owners fail to take advantage of public online forums. These forums are actually very effective for creating awareness for a startup. You can use online forums like Reddit, Quora, and others to promote your startup when answering questions asked by other members of the forum.


Marketing is a major tool that drives business growth. It helps create awareness for your business so more people can know about your products and services. The more people know about your business, the greater the benefits that you’ll reap. It can help move your startup from the bottom to the top real fast. However, for all these to happen, you need to get your marketing strategies right. Using the marketing practices mentioned earlier in the article would help give your business the needed visibility and exposure.


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