Font & Color Palette

Font & Color Palette

When it comes to branding, many people overlook things like font and color palettes. As insignificant as they may seem, fonts and color palettes play an important role in branding. They are as important as other branding elements like logo, tagline, etc. In fact, there are some products that you do not need to see their logo before recognizing the brand. That’s the power of brand colour palette and font. They contribute to the identity of a brand.

When building your brand, you have to use the right combination of fonts and colors. The colors you use should be appropriate for your target audience. In addition, the fonts and colors you use for your branding and marketing campaigns should be uniform. That way, the colors can become a trademark for your business. We will look at some of the ways in which fonts and color palettes can help your business.

Increase in Conversions

Colors can influence people’s reactions and even decisions. As you may already know, there are some colors which some people prefer over others. For that reason alone, some people may prefer one brand over the other. For instance, many websites use red for their CTA buttons because red is a powerful color that grabs people’s attention. So, using the right fonts and color palettes can help increase conversions in your business.

Helps You Stand Out

Another thing fonts and colors do is they help you stand out. Using nice fonts and colors in your branding can help give your business a unique identity. With so many businesses today competing for customers’ attention, you need something to help you stand out, so people can pay more attention to your business.
As insignificant as it may seem, do you know that fonts and colors can help you stand out? Using the right mix of font families and color palettes will give your business a unique identity and make it stand out from the rest.

Grab People's Attention

It may surprise you to know that you can actually grab people’s attention with fonts and colors. There’s a term referred to as color psychology which talks about how colors affect people’s responses and behavior. Keeping that in mind, you can even use colors to influence people’s decisions. So, using a combination of power colors can help you grab the attention of your target audience.

FAQs About Font & Color Palette

Not all font families are ideal for branding purposes. However, the are many font types you can use for branding. Whether it’s a logo or tagline, you need to ensure that the font you’re using is perfect for the purpose. Some of the popular fonts used by many businesses include Source Serif, Oswald, Bodoni, League Gothic, etc. For best results, you should hire a professional branding agency or specialist.

With many years of working with all kinds of business sizes, we know how to choose the right brand color palette and fonts for your business. Reach out to us today, and let’s help you do what we do best.

Get a free 30-minute consultation on how we can help you achieve your growth goals