Answer four questions and get a realistic monthly budget with a channel-by-channel allocation — based on observed Singapore market pricing, not US benchmarks.
If pre-revenue, enter your planned monthly sales target.
A course enrolment, a project fee, an average order value — one sale, not a customer's lifetime.
Most Singapore businesses spend between 5–10% of monthly revenue on digital marketing. A small business starting from scratch typically needs at least S$2,000 per month for a single channel to gather meaningful data, while established companies running SEO, Google Ads and social media together commonly invest S$3,000–S$8,000 per month. The right number depends on your gross margin, growth goal and how competitive your industry is — which is exactly what the calculator above works out for you.
| Service | Typical range (SGD / month) |
|---|---|
| SEO retainer (local SME scope) | S$1,000 – S$3,500 |
| Google Ads management fee | S$800 – S$3,000, or 10–20% of ad spend |
| Meta (Facebook/Instagram) ads management | S$800 – S$2,500, or 10–20% of ad spend |
| Social media management (3–4 platforms) | S$2,000 – S$4,000 |
| Email marketing & automation | S$500 – S$2,000 |
These are indicative 2026 market ranges for planning, not quotes. See the full breakdown in our Digital Marketing Pricing in Singapore (2026) guide.
For a small business focused on one channel, S$2,000–S$3,500 per month is a realistic starting budget in 2026. Businesses running two or three channels concurrently typically spend S$4,000–S$8,000 per month. Below S$2,000 per month, concentrate the entire budget on one channel — spreading it thin means no channel gathers enough data to perform.
The standard planning rule is 5–10% of revenue: around 7% if you are maintaining an established position, and 10–12% if you are actively growing or entering a new market. High-margin businesses (software, courses) can sustain the upper end; low-margin retail should plan toward the lower end.
Paid ads typically reach a stable cost-per-acquisition within 6–10 weeks. SEO takes 3–6 months to show meaningful lead flow. Judge new channels on leading indicators (impressions, enquiries, cost per enquiry) at week 8, and on revenue at month 4–6.
GST-registered agencies add 9% GST to their fees. When comparing quotes, normalise all proposals to the GST-inclusive figure.
Yes — no email, no sign-up, no paywall. It uses observed 2026 Singapore market pricing to give you an indicative budget and channel allocation. If you want a human review of your specific situation, Digimau offers free second-opinion reviews of existing marketing spend.
