Facebook remains the number one platform used by businesses for social media purposes. Aside from businesses, individuals are not left out. In fact, the platform records over 2 billion users every month. If you own a business, the Facebook social media platform can help transform and grow your business. It comes with lots of features to help give your business the needed exposure to stay ahead of your competitors.
Due to its many benefits and amazing features, Facebook has become the number one go-to platform for companies when running their digital marketing campaigns.
Facebook is a platform used by billions of people around the globe. Many people can’t go a day without checking Facebook. With such a large base of users, it creates an avenue for your to reach more people. For instance, Facebook allows you to reach people in different locations around the world. It eliminates the distance barrier.
In addition, Facebook ads come with targeting features. If there is a particular audience that you want to reach, you can use the targeting feature on Facebook to reach such people. The targeting allows you to target audiences based on demographics, interests, gender, age, and so on.
If you’re looking to grow your customer size, using Facebook can help with that. As mentioned earlier, Facebook has a large number of users, which allows you to reach potential customers. For example, you can boost any of your Facebook page posts in order to reach more people. This will help you generate leads and turn them into customers.
Getting more customers automatically means more sales. Getting more sales also means more profits for you. So, aside from getting more customers, Facebook also allows you to make more sales and profits.
If you’d like to build a good relationship with your customers, having a Facebook page will go a long way in helping you achieve that. A Facebook page serves as a communication channel between you and your customers. For example, if there are some changes in your business that you want your customers to know about, you can communicate such to them in your post.
Also, posting useful content regularly will make your followers engage more with your posts. This can help you build a good relationship with them.
There are different types of ad formats on Facebook. These ad formats include photos ads, video ads, carousel ads, right column ads, slideshow ads, dynamic product ads, instant experiences, and collection ads.
These ad formats mentioned above are used for different purposes. For instance, video ads are very effective for driving engagement. So, if your goal is to drive engagement, this would be the right one for you.
Right column ads are perfect for creating exposure. If you’re a startup or you want more people to know about your business, this would the right option for you. Ultimately, your marketing goals will determine the right Facebook social media ad formats that you should use.