Today, online marketing has changed the scope of marketing. Almost all businesses now prefer to run their marketing campaigns online since it’s usually more effective, measurable, gives better ROI, and comes with loads of other great benefits. There’s no way you will talk about online marketing without mentioning Google Search ads. As you already know, Google is the biggest search engine site used around the globe for online search purposes. If you want to get your brand in front of people for more awareness, Google should be among the first 3 options you should consider. Google Search attracts thousands of users every day, and the easiest way of reaching them is through Google Ads.
Google ad is a paid form of ad on Google. It usually runs on a pay-per-click basis, meaning you only pay when an online visitor clicks on your ad. Google ad is a valuable marketing tool that allows individuals, marketers, and businesses to create ads for their target audience. Even though it can be a bit expensive than other forms of ads, it is usually very effective for marketing purposes.
If you’re looking to get quick results, Google ad is the way to go. Unlike search engine optimization (SEO) which is a long-term strategy, Google ads give instant results. In the case of SEO, you may have to wait for months before you start seeing results. However, with Google ads, there’s no need to wait for that long. Immediately you begin your Google ad campaign, you can start seeing results in under 24 hours.
The essence of being in business is to make a profit. However, you need to make sales to make profits. If you’re looking to increase sales in your business, you can use Google ads to your advantage. Google will show your ads to people who are interested in purchasing on your site. Google ads come with targeting features that allow you to reach your target audience easily.
Being able to measure your ads performance is very important. That way, you will know how your ad is performing every time. This is one area where Google Search ads do well. It allows you to measure the performance of your ads at every stage. With that, you will know which ad is achieving the desired results. Google ads combined with Google Analytics will provide you with useful insights to improve the performance of your digital marketing campaigns.
The truth is, both of them are equally effective. The only major difference between them is that one is a long-term strategy (SEO), while the other is instantaneous. It may take a long time before you start seeing results with SEO. While with Google ads, you can start seeing results the same day.
Creating a high-performing Google ad campaign requires professional hands. We will help you create a Google ad campaign that is effective and highly converting. Reach out to us today.