There are several ways to increase conversions and sales for your online business. Using the right type of ads will help increase sales in your business. A type of ad that is often overlooked buy effective is Google Shopping ads. Before going into how Google Shopping Ads can help your business, it would be nice to know what Google Shopping Ads are.
Even if you don’t know what Google Shopping Ads are, chances are you’ve already come across them at some point while using Google Search. These types of ads are those you see at the top of search results. They usually contain an image of the product, the name, and the price. These types of ads are particularly effective than text-based ads since they are richer and appear at the top of the page. They can capture people’s attention more, which makes them the perfect option for businesses looking to create more awareness for their products.
Creating more visibility for your products can make all the difference in your business. If you have products that you want more people to know about, using Google Shopping Ads can help. As previously explained, this type of ad usually contains an image, which makes it more effective. Humans by nature respond better to images than texts, having images in your ads will make them more effective. People will engage more with it, giving you a better result.
Google Shopping Ads give a broader reach. What makes it so great is that it doesn’t only appear in Google’s search results. If you use this type of ad to promote your business, you will reach more people. Aside from search results, Google Shopping Ads appear in several other channels like Google Images, partner websites, Gmail, YouTube, and a few others. This gives you a wider reach and helps generate more leads.
Imagine having many visitors from multiple locations visit your site. As previously mentioned, Google Shopping Ads appear in several channels, meaning more traffic to your site. You get traffic from the search results page, partner sites, and even from YouTube. This is very good and can help your business in many ways. If you run an eCommerce store, you’ll benefit greatly from these types of ads.
Strong and impactful copywriting to correctly fit your customers needs with your offerings, coupled with impactful imagery.
Built for conversions and convincing customers why exactly they should choose you over the other competitors. We believe that the best landing pages are the ones that are iterated over and over multiple times.
Products are one part of the story, getting customers to buy into your vision and what you stand for is crucial to stand out in crowded marketplaces today.
Strong call-to-action for customers who have any concerns or inquiries and want to speak to a company representative.
We believe that brands, marketing and user journeys are all created deliberately, which is why we place heavy emphasis on making sure that every action your valued customers take are tracked and created into insights.
Creating this type of ad only requires you to have a Google Ads account. Once you have that, you are good to go.
Both types of ads have some major differences. The normal Google Ads are text-based, meaning they only contain text. In addition, you have to pay to use them and use keywords. On the other hand, Google Shopping Ads are rich ads, meaning they contain images and text. Also, they are free and Google sets when your ad is displayed.
However, to get the best of Google Shopping Ads for your business, you need professional hands. Need an expert to help you create the best Ads? Reach out to us.