Over the years, Pinterest has become one the biggest platforms for sharing ideas. Individuals and businesses use Pinterest to share ideas for personal and marketing purposes. In terms of functionality, Pinterest works as a social media platform with search engine features. It creates an avenue for businesses to promote their brand online. It is a very important platform to include in your digital marketing campaigns.
The importance of Pinterest in creating awareness for businesses cannot be over-emphasized. However, to get the best results on Pinterest, you should consider using promoted pins. Pinterest ads which are also known as promoted pins give a broader reach. Promoted pins are shown to users based on their past actions and activities. It is a powerful marketing tool that can help make all the difference in your business.
Having more traffic on your business website will lead to an increase in conversions, sales, and profits. That is why you must do everything you can to increase your website traffic. Using high-quality images in your promoted pins would help generate more traffic to your site. Good images perform better than low-quality images on Pinterest. All you need to do is make sure the image you want to use is attention-grabbing and high-quality.
If you are looking to start a business or you have a new business, building awareness for your brand is an important step you must take. That is because when more people know about your brand, you will see an increase in conversions and sales in your business.
If you’re looking to increase awareness for your brand, Pinterest is a good platform to start from. With Pinterest ads, you will be able to reach many people. It allows you to build recognition for your brand online. Including it in your marketing strategy will go a long way in achieving your marketing goals.
Another reason you should use Pinterest ads is that it allows you to reach the right audience. When creating your marketing strategy, being able to reach a specific group of people is a key factor you should put into consideration. Pinterest ads allow you to target specific audiences. For example, you can easily target your audience by demographics, interests, and age. This makes promoted pins very effective for reaching the right audience.
Strong and impactful copywriting to correctly fit your customers needs with your offerings, coupled with impactful imagery.
Built for conversions and convincing customers why exactly they should choose you over the other competitors. We believe that the best landing pages are the ones that are iterated over and over multiple times.
Products are one part of the story, getting customers to buy into your vision and what you stand for is crucial to stand out in crowded marketplaces today.
Strong call-to-action for customers who have any concerns or inquiries and want to speak to a company representative.
We believe that brands, marketing and user journeys are all created deliberately, which is why we place heavy emphasis on making sure that every action your valued customers take are tracked and created into insights.
There are 5 different ads formats on Pinterest designed for different goals. The ads formats are standard pins, carousel ads, video pins, shopping pins, and app install pins. Your goals will determine the type of format you should use in your Pinterest ads.
With many years of working with several brands in different parts of the world, we have gathered enough experience on Pinterest ads to know what works and what doesn’t. We will help you create promoted pins specifically designed to draw attention to your business. Your business will get the maximum exposure needed to drive conversions and sales. Reach out to us today, and let’s help you turn your business around.