Build Your Site Authority by gaining genuine backlinks from high authority sites.
The actions you take off-site to improve your SEO ranking are known as off-page SEO. Off-page SEO strategies are usually used to improve the ranking of a site on SERPs. It majorly involves using backlinks or hyperlinks to connect online readers from one website to another that share related content. Some of the commonly used off-page SEO techniques include blog posting, guest posting, comment posting, RSS feeds, social bookmarking sites, classified ad posting, etc.
If rightly implemented, off-page SEO can help get your brand in front of many people and generate more traffic. It is very effective for any website looking to improve its page rank and traffic.
The factors used by Google and other search engines for ranking purposes keep changing over time. However, off-page SEO techniques like backlinks are still very much relevant for search engines ranking. Having quality backlinks can help increase your rankings in the SERPs.
As a business owner, you want to make sure your site has a good ranking. For that to happen, your website must be fully optimized for search engines. Asides from working on your on-page SEO, you need to ensure that your off-page SEO is analyzed and properly worked on. Doing that will give you a better ranking.
Creating exposure is one of the major challenges faced by lots of startups and SMEs. Many businesses struggle to get their name out there. However, you can use off-page SEO to achieve that.
A higher ranking in search engine result pages (SERPs) comes with greater exposure for your brand. Your web pages will come up in search result pages when people search for related terms. This will help create exposure for your brand so more people can know about you.
Getting a backlink from an authoritative site tells Google your site is trustworthy. When a relevant site links to a page on your website, Google assumes your site contains valuable content for the site to link to yours. The more backlinks you get from popular and authoritative sites, the better for you.
The first thing you need to know is that off-page and on-page SEO are two different things. On-page SEO refers to activities done on your website to improve SEO ranking, such as optimizing page load speed, using internal links, responsive design, URL optimization, and many more.
While on the other hand, off-page SEO refers to activities done outside your site for SEO ranking purposes. Examples are content marketing, guest posting, forum commenting, artticle posting, broken link building, and more.
We know everything there is about off-page SEO. We know the right off-page SEO tactics to adopt that will help improve your site’s overall SEO performance. If you are struggling with your site’s off-page SEO and you need professional help, we are here to help you.