EDMs and Newsletters have become key marketing strategies used by marketers and businesses in their digital marketing campaigns. However, before going into the benefits of EDMs and newsletters, it would be nice to know what they are.
EDM is an abbreviation for Electronic Direct Mail. Many people usually confuse EDMs and email marketing campaigns to be the same thing, but they are not. Although they share many similarities, they are actually different. Email marketing campaigns majorly involve email send-outs. On the other hand, EDMs involve multiple forms of communication. Both techniques are usually included in digital marketing campaigns, due to their effectiveness.
One of the easiest ways to connect with your customers is through newsletters. Engaging with your customers regularly would help you build a kind of connection with them. It’s also an avenue for you to bring customers back to your site. Assuming you have a new product or service, you can introduce it to your customers via newsletters. Also, you can use newsletters to keep customers updated with the latest happenings in your business.
Unlike some digital marketing techniques, electronic direct mail is trackable. There are several ways to do this. For instance, you can include the URL of a landing page in your EDM campaign. Then you use the analytics of the landing page to find out how many people visited the page from your EDM campaign. Other methods you can also use to track your EDM Performance are custom phone numbers, exclusive offers, etc. With these tracking methods, you can easily identify what’s working and what’s not.
Your customers use your products or devices for different reasons. That is why you must ensure that your EDMs and newsletters are personalized. Both methods allow you to customize your message content based on your customers’ preferences and interests. Personalized messages will increase engagement and response rate. It is the ultimate game-changer.
The type of email you use mostly depends on your goals. Are you trying to connect with your customers, or you’re looking to increase sales? These are some of the questions you need to answer. Your answers will determine the strategy you should use. However, EDMs and newsletters are very effective for digital marketing.
Keeping your customers engaged with EDMs and newsletters can sometimes be challenging. That is because you’ll likely run out of ideas at some point. Well, there are so many things you can include in your EDMs and newsletters, such as how-to articles, new product or service announcements, promotions and coupons, webinars, event invitations, and so on. With these, you can keep your customers engaged.
Would you like to include EDMs and newsletters in your marketing campaign, but don’t know where to start from? Reach out to us today, and let’s help you get your marketing campaigns up and running.
