ROAS (Return On Ad Spend) tells you how many dollars of revenue every advertising dollar brings back. Enter your numbers — the tool also computes net profit after ad cost and tells you if the campaign is actually worth scaling.
Sales attributed to the campaign (use 7–day click attribution consistently).
Revenue minus cost of delivery, before ad spend.
ROAS = ad-attributed revenue ÷ ad spend. A ROAS of 4 means every S$1 of ads returned S$4 of revenue. Benchmarks vary hugely by margin and industry:
| Business type | Typical healthy ROAS |
|---|---|
| High-margin (courses, software, digital services) | 3× – 5× |
| Mid-margin (professional services, clinics) | 4× – 6× |
| Low-margin e-commerce (retail resale) | 6× – 10× |
ROAS below ~2× almost never survives contact with real margins once you account for cost of goods. Break the cycle with the Break-Even ROAS Calculator — it tells you the exact ROAS where your ads stop losing money.
Read the full context in our Digital Marketing Pricing in Singapore (2026) guide.
Digimau reviews existing ad accounts, funnels and metrics free — including whether your ROAS targets are realistic for Singapore in 2026. Reply times are usually under an hour on weekdays.
ROAS (Return On Ad Spend) is revenue generated from advertising divided by the cost of that advertising. A ROAS of 4 means every S$1 spent on ads generated S$4 in revenue.
Healthy ROAS depends on margin: high-margin businesses (courses, software) are profitable above 3×; mid-margin services above 4×; low-margin e-commerce often needs 6× or more to be genuinely profitable after cost of goods.
No. ROAS compares revenue to ad spend only. ROI (or net profit) subtracts cost of goods and other expenses. A campaign can show positive ROAS while losing money if margins are thin — always check against your break-even ROAS.
ROAS = revenue attributed to ads ÷ ad spend. For example, S$24,000 of sales from S$6,000 of ad spend is a 4× ROAS. Use consistent attribution (e.g. 7-day click) when comparing periods.
Yes — no email or sign-up required. It also computes net profit after ad spend at your gross margin, and checks the result against Singapore 2026 benchmarks.
