AR/VR Marketing: Complete Guide to Immersive Digital Experiences in 2026

Augmented reality and virtual reality technologies have moved from novelty to mainstream marketing tools in the United States. With the launch of Apple Vision Pro bringing spatial computing to consumers, the continued popularity of Meta Quest headsets, and the ubiquity of AR-capable smartphones, immersive marketing has become a powerful way for brands to engage customers in 2026. The global AR/VR market is projected to reach $300 billion by 2028, with marketing applications representing a significant and growing share. At Digimau, we help brands explore and implement immersive marketing strategies that create memorable experiences and drive measurable business results. This comprehensive guide covers every aspect of AR/VR marketing for US brands. —

AR/VR Marketing Landscape in 2026

The AR/VR marketing landscape has undergone a dramatic transformation. Apple’s Vision Pro, launched in 2024, has introduced spatial computing to mainstream consumers, creating a new category of immersive marketing opportunities. Meta continues to invest heavily in its Quest platform, with over 30 million Quest headsets sold in the US alone. Meanwhile, AR capabilities on smartphones have become nearly universal, with over 90% of US smartphones supporting AR features. Several key trends define the 2026 AR/VR marketing landscape. WebAR (web-based augmented reality) has become the dominant delivery method for marketing AR experiences, eliminating the need for app downloads and dramatically expanding reach. AI-generated 3D content is reducing production costs and timelines, making AR/VR marketing accessible to brands of all sizes. Social media platforms have deeply integrated AR features into their advertising products, making it easy for brands to launch AR campaigns alongside traditional social media advertising. Consumer adoption of AR/VR has reached a tipping point. Over 120 million Americans have used AR for shopping, and AR advertising engagement rates consistently outperform traditional digital formats. For brands willing to invest in immersive experiences, the opportunity is substantial and growing.

Augmented Reality Marketing

Augmented reality marketing overlays digital content — 3D models, animations, information, and interactive elements — onto the physical world through smartphone cameras, web browsers, or AR glasses. AR marketing creates interactive, engaging experiences that bridge the gap between digital and physical brand interactions.

AR Try-On Experiences

AR try-on is the most commercially successful AR marketing application. It allows customers to virtually try products before purchasing — sunglasses, makeup, shoes, hats, jewelry, watches, and clothing. AR try-on experiences have been adopted across beauty, fashion, eyewear, and accessories categories, with major brands like Sephora, Warby Parker, MAC Cosmetics, and Nike offering integrated AR try-on on their websites and apps. The business impact of AR try-on is well-documented. Brands that implement AR try-on see conversion rate increases of 40-94%, return rate decreases of 25-40%, and average order value increases of 10-20%. AR directly addresses the primary barrier to online shopping — the inability to see, touch, or try products before purchasing.

AR Filters and Lenses

AR filters and lenses are interactive AR effects that users apply to their photos and videos on social media platforms. Branded AR filters have become a powerful marketing tool, generating massive engagement through user-generated content. A well-designed AR filter can generate millions of organic impressions as users share their augmented photos and videos with friends and followers. Successful branded AR filters balance brand messaging with entertainment value. The most effective filters are fun, shareable, and naturally incorporate brand elements without feeling like advertisements. Branded filters on Snapchat have generated over 5 trillion total impressions since the platform launched Lens Studio.

AR Product Visualization

AR product visualization allows customers to see how products will look in their physical environment. This is particularly valuable for furniture, home decor, appliances, and automotive products. Users can point their smartphone camera at a room and see a virtual couch, table, or appliance placed in the space, scaled to fit accurately. IKEA Place, Wayfair’s AR feature, and Amazon’s AR View are leading examples of this technology. AR product visualization reduces the uncertainty that prevents online furniture and home decor purchases. Customers can see exact dimensions, check color compatibility with their existing decor, and get a realistic sense of how a product will fit in their space. This confidence translates directly to higher conversion rates and lower return rates.

AR Packaging and In-Store Experiences

AR-enhanced packaging transforms physical products into interactive digital experiences. Customers scan product packaging with their smartphone to reveal additional content — product information, how-to videos, recipes, games, or exclusive offers. This technology extends the brand experience beyond the physical product and creates opportunities for ongoing engagement. In-store AR experiences enhance the physical retail environment with digital information and interactivity. Retailers use AR for wayfinding, product information displays, virtual fitting rooms, and interactive displays that respond to customer actions. These experiences drive foot traffic, increase dwell time, and create memorable shopping moments.

Virtual Reality Marketing

Virtual reality marketing creates fully immersive digital environments that transport users to virtual spaces. While VR requires dedicated hardware (headsets), the immersive nature of VR experiences creates deeper emotional connections and longer engagement times than any other digital marketing format.

VR Showrooms

Virtual showrooms allow customers to explore products in realistic 3D environments. Automotive brands have been early adopters, creating virtual showrooms where customers can explore vehicle exteriors and interiors, customize colors and features, and even take virtual test drives. Real estate developers use VR showrooms to showcase properties that are still under construction, allowing potential buyers to walk through spaces that do not yet exist. VR showrooms eliminate geographic barriers, enabling customers anywhere in the world to experience products as if they were physically present. They also reduce the cost and logistics of physical showrooms and model homes.

Virtual Tours

Virtual tours provide immersive 360-degree experiences of physical locations. Real estate agents use virtual tours to showcase properties, hotels use them to preview rooms and amenities, universities use them for campus tours, and event venues use them to help planners evaluate spaces. Virtual tours save time for both businesses and customers by enabling remote exploration before committing to a physical visit. Modern virtual tours go beyond simple 360-degree photography. They incorporate interactive hotspots, guided narration, embedded multimedia content, and even real-time avatars for guided virtual experiences.

VR Events and Trade Shows

Virtual events and trade shows have evolved significantly since the pandemic. Modern VR event platforms create immersive environments that replicate the experience of attending a physical event — complete with exhibit halls, keynote stages, networking lounges, and product demonstration areas. Attendees navigate virtual spaces using VR headsets or desktop browsers, interacting with exhibitors and other attendees in real time. VR events offer several advantages over physical events: dramatically lower costs (no travel, venue rental, or logistics), broader audience reach (global attendance without travel constraints), detailed attendee analytics (every interaction is tracked), and environmental sustainability (reduced carbon footprint from travel).

VR Brand Experiences

VR brand experiences are custom-created immersive environments designed to communicate brand values, showcase products, or tell brand stories in compelling ways. These experiences range from short brand films optimized for VR viewing to fully interactive virtual worlds where users explore brand-themed environments. Luxury brands, automotive companies, and entertainment companies have been leaders in creating premium VR brand experiences.

AR/VR for E-commerce

E-commerce is the primary commercial application of AR/VR technology, with the potential to fundamentally transform online shopping.

Virtual Try-On

Virtual try-on technology allows online shoppers to see products on themselves before purchasing. Advanced AR try-on uses real-time face and body tracking to accurately simulate how products look on the user. This technology has been widely adopted in beauty (makeup, hair color), fashion (clothing, accessories), eyewear (sunglasses, prescription frames), and footwear categories. The impact on e-commerce metrics is substantial. AR try-on increases conversion rates by reducing purchase uncertainty, decreases return rates by ensuring customer satisfaction before purchase, and increases average order value by encouraging customers to try and buy multiple products. Shopify reports that products with AR content see 94% higher conversion rates than products without.

3D Product Visualization

3D product visualization allows customers to view products from every angle, zoom in on details, and see products in their own space through AR. This is particularly valuable for high-consideration purchases like furniture, appliances, electronics, and luxury goods. 3D models can be rotated, animated, and configured in real-time, providing a richer product experience than static photographs. Major e-commerce platforms including Shopify, WooCommerce, and Magento now support native 3D and AR product visualization. Google’s 3D and AR search results also display interactive 3D models directly in search results, creating new opportunities for product discovery.

AR-Powered Shopping

AR-powered shopping integrates augmented reality throughout the shopping journey. Customers can scan physical products with their smartphone to see reviews, compare prices, and access additional information. Visual search allows customers to photograph products they see in the real world and find similar items for purchase online. AR navigation in stores helps customers find products quickly and efficiently.

AR/VR for Real Estate

The real estate industry has been one of the earliest and most enthusiastic adopters of AR/VR technology, using immersive experiences to transform how properties are marketed and sold.

Virtual Property Tours

Virtual property tours allow potential buyers to explore homes, apartments, and commercial spaces remotely. Using 360-degree cameras or 3D scanning technology (like Matterport), real estate agents create detailed virtual walkthroughs that buyers can experience from anywhere. Virtual tours save time for both agents and buyers by pre-qualifying interest before scheduling physical visits. Advanced virtual tours include interactive floor plans, room-by-room navigation, measurement tools, and the ability to switch between furnished and unfurnished views. Some platforms even support virtual staging, allowing agents to add digital furniture and decor to empty spaces.

AR Staging

AR staging uses augmented reality to add virtual furniture, decor, and design elements to physical or virtual spaces. This is significantly less expensive than physical staging (which costs $2,000-$5,000+ per property) and allows instant customization. Buyers can see different furniture styles, color schemes, and layouts to visualize how a space could look with their personal preferences.

3D Walkthroughs

3D walkthroughs provide a more detailed and interactive experience than standard virtual tours. Using photogrammetry or LiDAR scanning, 3D walkthroughs create accurate digital twins of physical spaces that users can navigate freely. Users can move through spaces naturally, look in any direction, zoom in on details, and get a true sense of the property’s layout and scale.

AR/VR for Events and Trade Shows

AR/VR technology is transforming how businesses approach events, trade shows, and experiential marketing.

Virtual Event Platforms

Modern virtual event platforms create immersive, interactive environments that go far beyond simple video conferencing. Platforms like Spatial, ENGAGE, and AltspaceVR create 3D environments where attendees interact as avatars, visit virtual booths, attend presentations, and network with other attendees. These platforms support breakout rooms, Q&A sessions, live polling, and real-time translation.

Hybrid Events

Hybrid events combine physical and virtual elements, creating experiences that serve both in-person and remote attendees. AR enhances hybrid events by providing virtual attendees with augmented views of physical spaces, real-time data overlays, and interactive elements. Physical attendees can use AR to access additional content, navigate venues, and interact with digital elements overlaid on the physical environment.

AR Product Demos

AR product demonstrations at trade shows and events allow exhibitors to showcase products in ways that are impossible with physical displays alone. AR can demonstrate product features at scale (showing a full building from a tabletop model), visualize internal components (showing how a product works inside), and create interactive experiences that attract and engage booth visitors.

AR/VR for Education and Training

AR/VR marketing extends into education and training, where immersive experiences create more effective learning and onboarding experiences.

Immersive Learning Experiences

Brands use VR to create immersive educational content that teaches customers about their products, services, or industry. This approach is particularly effective for complex products that benefit from hands-on demonstration. Automotive brands create VR experiences that teach customers about vehicle features and technology. Technology companies create VR tutorials that walk users through product setup and configuration.

Product Training

AR and VR training applications help customers and employees learn to use products more effectively. Medical device companies use AR to train surgeons on new procedures. Industrial equipment manufacturers use VR to train operators on complex machinery. Software companies create immersive onboarding experiences that familiarize new users with their platforms.

Safety Training

VR safety training creates realistic simulations of hazardous scenarios without any physical risk. Construction companies, manufacturing firms, and energy companies use VR to train workers on safety protocols, emergency procedures, and hazard recognition. These immersive training experiences improve knowledge retention by 75% compared to traditional classroom training.

AR Advertising Platforms

Several major platforms offer AR advertising capabilities that enable brands to reach large audiences with immersive experiences.

Snapchat AR Lenses

Snapchat pioneered AR advertising and remains the platform with the most mature and capable AR advertising ecosystem. Snapchat reaches over 100 million daily AR users in the US and offers multiple AR ad formats: AR Lenses (face and world lenses), AR Try-On (product visualization), and AR Portals (immersive brand environments). Snapchat AR advertising costs range from $5,000-$500,000+ depending on the complexity of the experience and the campaign scale. The platform provides detailed analytics including engagement time, share rate, and conversion tracking.

Instagram AR Effects

Instagram AR Effects reach Instagram’s 130 million US daily users through Spark AR, Meta’s AR creation platform. Instagram AR is particularly effective for fashion, beauty, and lifestyle brands. AR advertising on Instagram can be deployed through in-feed ads, Stories ads, and Reels. The platform’s shopping integration enables direct product tagging within AR experiences, creating a seamless path from try-on to purchase.

TikTok AR Effects

TikTok AR Effects leverage TikTok’s massive engagement and viral potential. Created through Effect House, TikTok’s AR development platform, these effects can be deployed organically or as branded effect ads. TikTok AR is particularly effective for reaching Gen Z and younger Millennial audiences. Branded AR effects on TikTok regularly achieve millions of organic uses when they resonate with the platform’s creative community.

Facebook AR

Facebook AR reaches the broadest demographic of any AR advertising platform, with access to Meta’s combined US user base. Facebook AR experiences can be deployed in the Facebook News Feed, Stories, and Marketplace. The platform’s advanced targeting capabilities allow precise audience delivery for AR campaigns.

Google AR

Google AR integrates augmented reality into search and shopping experiences. Google’s AR features include AR in Google Search (view 3D models of products and animals directly in search results), AR in Google Maps (live view navigation), and AR for Google Shopping (product visualization). Google AR is particularly valuable for product discovery, as users encounter AR experiences while actively searching for products.

Platform	US AR Users	Cost Range	Best For
Snapchat	100M+ daily	$5K – $500K	Gen Z, interactive lenses
Instagram	130M+ daily	$5K – $200K	Fashion, beauty, shopping
TikTok	80M+ daily	$5K – $150K	Gen Z, viral potential
Facebook	180M+ daily	$5K – $200K	Broadest demographics
Google	Search-based	$3K – $50K	Product discovery

VR Advertising Platforms

VR advertising is less mature than AR advertising but offers unique opportunities for brands seeking to reach immersive technology users.

Meta Horizon Worlds

Meta Horizon Worlds is Meta’s flagship social VR platform, where users interact in user-created virtual worlds. Brands can create branded worlds, virtual storefronts, and interactive experiences within Horizon Worlds. The platform reaches Meta Quest headset users and is accessible through the Meta Quest store. Brand opportunities range from sponsored worlds to virtual product placements and interactive experiences.

VR Video Ads

VR video ads deliver 360-degree or 180-degree video content within VR environments. These ads can be placed within VR apps, games, and experiences through VR ad networks. VR video ads create a more immersive experience than traditional video by surrounding the viewer with content, creating a sense of presence that flat video cannot match.

In-VR Advertising Networks

VR advertising networks like Immersv, TreSensa, and Supersphere connect brands with VR content and app publishers. These networks offer programmatic ad placement within VR environments, enabling scalable audience reach. In-VR ad formats include 360-degree video, interactive 3D banners, and native VR placements within virtual environments.

Creating AR/VR Marketing Content

Creating compelling AR/VR marketing content requires specialized skills, tools, and processes. Understanding the production pipeline helps brands plan effectively and set realistic expectations.

Production Tools

AR content creation tools range from no-code platforms to professional 3D software. For social media AR filters, use Meta Spark AR Studio (free, for Facebook and Instagram), Lens Studio (free, for Snapchat), or Effect House (free, for TikTok). For WebAR experiences, platforms like 8th Wall, Zappar, and Blippar provide browser-based AR creation tools. For custom AR/VR experiences, professional 3D software including Unity, Unreal Engine, Blender, and Maya is required.

3D Modeling and Asset Creation

High-quality 3D models are the foundation of effective AR/VR marketing content. 3D modeling creates digital representations of products, environments, and objects. The level of detail required depends on the platform and viewing distance — AR experiences on smartphones require less detail than VR experiences viewed on headsets. Photogrammetry (creating 3D models from photographs) is an efficient way to create realistic product models. Professional 3D modeling services typically cost $500-$5,000 per model depending on complexity.

Unity and Unreal Engine

Unity and Unreal Engine are the two leading game engines used for AR/VR content development. Unity is more accessible and widely used for AR applications, mobile VR, and WebAR. Unreal Engine offers superior visual quality and is preferred for high-fidelity VR experiences. Both engines support C# (Unity) or C++/Blueprints (Unreal) programming, as well as visual scripting for non-programmers.

WebAR for No-Download Experiences

WebAR delivers AR experiences through web browsers using WebXR technology. Users access WebAR experiences by scanning a QR code, clicking a link, or visiting a URL — no app download required. WebAR has become the preferred delivery method for marketing AR because it eliminates the download friction that significantly reduces adoption. Major WebAR platforms include 8th Wall (acquired by Niantic), Zappar, Blippar, and AR.js (open source).

Costs and Timelines

AR/VR content production costs and timelines vary significantly based on complexity. Simple social media AR filters: $5,000-$15,000, 2-4 weeks. Complex AR filters with advanced interactions: $15,000-$50,000, 4-8 weeks. WebAR product visualization: $15,000-$75,000, 4-12 weeks. Custom VR experience: $50,000-$500,000+, 8-24 weeks. Budget 20-30% additional for revisions, testing, and optimization. AI-powered 3D content generation tools are reducing both costs and timelines for common AR/VR marketing use cases.

Measuring AR/VR Marketing Effectiveness

Measuring the impact of AR/VR marketing requires specialized metrics that go beyond traditional digital advertising KPIs.

Engagement Metrics

AR/VR engagement metrics include total engagements (number of times an AR/VR experience was used), unique users, average engagement time (how long users interact with the experience), interaction rate (percentage of users who complete specific interactions), and share rate (percentage of users who share the experience with others). AR experiences typically generate significantly higher engagement times than traditional digital ads — 20-90 seconds for AR filters compared to 1-3 seconds for display ads.

Dwell Time

Dwell time measures how long users spend within an AR/VR experience. Longer dwell times indicate deeper engagement and greater brand exposure. Average dwell times vary by experience type: AR filters average 20-45 seconds, AR product visualization averages 60-120 seconds, and VR experiences average 3-10 minutes. Track dwell time to optimize experiences for maximum engagement.

Conversion Metrics

Connect AR/VR experiences to your conversion tracking to measure direct business impact. Track add-to-cart rates from AR try-on experiences, purchase conversion rates for AR-enabled product pages, lead generation from VR experiences, and store visits driven by AR experiences. Use UTM parameters, deep links, and pixel tracking to attribute conversions accurately.

Brand Recall and Lift

AR/VR experiences create stronger brand memories due to their immersive and interactive nature. Measure brand impact through brand recall studies (comparing recall rates between AR/VR exposed and non-exposed audiences), brand favorability surveys, purchase intent lift, and net promoter score changes. Industry data shows AR experiences increase brand recall by 70% compared to traditional digital advertising.

AR/VR Marketing Costs and ROI

Understanding the cost structure and potential return of AR/VR marketing is essential for making informed investment decisions.

Cost Comparison by Format

Social media AR filters represent the most affordable entry point, with costs ranging from $5,000-$25,000 for a branded filter on Snapchat, Instagram, or TikTok. WebAR experiences for product visualization range from $15,000-$75,000. Custom VR environments range from $50,000-$500,000+. Ongoing maintenance and optimization typically costs 15-25% of the initial development cost annually.

ROI Analysis

AR/VR marketing ROI depends heavily on the application and how well the experience is integrated into the customer journey. For e-commerce AR try-on, ROI is directly measurable through increased conversion rates and decreased return rates. For brand awareness AR campaigns, ROI is measured through engagement metrics and brand lift studies. A well-executed AR try-on implementation typically delivers positive ROI within 3-6 months through increased conversion rates alone. When factoring in reduced return rates, the ROI timeline is even shorter. For brand-focused AR/VR campaigns, calculate ROI based on the equivalent cost of achieving similar brand recall through traditional advertising channels.

Building an AR/VR Marketing Strategy

A strategic approach to AR/VR marketing maximizes the impact of your investment and ensures alignment with broader business objectives. Start by identifying the customer problems or opportunities that AR/VR can address better than traditional marketing channels. Common starting points include reducing purchase uncertainty (AR try-on), creating memorable brand experiences (VR brand worlds), enabling remote product exploration (virtual tours), and enhancing physical retail experiences (AR in-store). Choose the right technology and platform based on your target audience and use case. For broad consumer reach, social media AR filters offer the largest audiences. For e-commerce impact, WebAR product visualization delivers the strongest ROI. For B2B or high-consideration purchases, VR experiences create the deepest engagement. Develop a phased implementation plan. Start with a pilot project to test assumptions and learn about your audience’s response to immersive experiences. Use pilot learnings to refine your approach before scaling to larger campaigns. Build internal capabilities or establish relationships with experienced AR/VR development partners. Integrate AR/VR experiences with your broader marketing strategy. Promote AR experiences through your existing channels (social media, email, website, in-store). Use AR/VR content to support product launches, seasonal campaigns, and experiential marketing initiatives. Measure results consistently and optimize based on data. The team at Digimau can help your brand develop and execute an AR/VR marketing strategy that creates immersive experiences and drives measurable business results.

Future Trends

Several emerging trends will shape the future of AR/VR marketing in the coming years. Spatial computing, accelerated by Apple Vision Pro, will merge AR and VR into unified experiences that respond to the user’s physical environment. This technology will enable marketing experiences that are more natural, intuitive, and integrated into daily life. Brands that invest in spatial computing capabilities now will be well-positioned as the technology matures. Mixed reality (MR) will blur the line between digital and physical even further, enabling virtual objects to interact with the real world in real-time. MR marketing experiences will allow customers to interact with virtual products as if they were physically present, with realistic physics, lighting, and environmental interaction. AI-generated 3D content will dramatically reduce the cost and time required to create AR/VR marketing assets. AI tools can generate 3D models from text descriptions, photographs, or 2D images, making it possible to create AR/VR content at a fraction of the current cost. This democratization will make AR/VR marketing accessible to businesses of all sizes. The metaverse will continue to evolve as a marketing channel, with virtual storefronts, branded virtual spaces, and digital goods creating new commerce opportunities. While the metaverse concept has been overhyped in some areas, the underlying technology is creating genuine value for brands that approach it strategically.

Frequently Asked Questions

What is AR/VR marketing?

AR/VR marketing uses augmented reality (overlaying digital content on the real world) and virtual reality (creating fully immersive digital environments) to create engaging brand experiences. AR marketing includes try-on experiences, filters, and product visualization, while VR marketing encompasses virtual showrooms, tours, and immersive brand experiences.

How much does AR/VR marketing cost?

AR marketing costs range from $5,000-$50,000 for simple AR filters and lenses to $50,000-$500,000+ for custom AR experiences. VR marketing costs range from $25,000-$100,000 for 360-degree videos to $100,000-$1 million+ for fully custom VR environments. Social media AR filters are the most affordable entry point at $5,000-$25,000.

What industries benefit most from AR/VR marketing?

Industries that benefit most include retail and e-commerce (virtual try-on, product visualization), real estate (virtual tours, AR staging), beauty and cosmetics (AR makeup try-on), furniture and home decor (AR room visualization), automotive (virtual showrooms, AR features), education and training (immersive learning), and travel and hospitality (virtual destination tours).

How do you measure AR/VR marketing effectiveness?

Key AR/VR marketing metrics include engagement rate (interactions per impression), dwell time (how long users engage with the experience), interaction rate (percentage of users who interact), conversion rate (purchases or actions after the experience), share rate (social sharing of AR content), brand recall lift, and cost per engagement. Platform-specific analytics from Snapchat, Instagram, and TikTok provide detailed engagement data.

What are the best AR advertising platforms?

Top AR advertising platforms include Snapchat AR Lenses (largest AR advertising ecosystem), Instagram AR Effects (strongest for fashion and beauty brands), TikTok AR Effects (best for younger demographics), Facebook AR (broadest demographic reach), and Google AR (search-based AR for product visualization). Each platform has unique strengths based on audience demographics and ad format capabilities.

What is WebAR and why does it matter?

WebAR (Web-based Augmented Reality) delivers AR experiences through web browsers without requiring users to download a separate app. This dramatically lowers the barrier to entry, as users can access AR content instantly by scanning a QR code or clicking a link. WebAR has become the preferred delivery method for marketing AR experiences because it eliminates download friction and reaches a broader audience.

How can small businesses use AR marketing?

Small businesses can use AR marketing through affordable social media AR filters ($5,000-$15,000), WebAR product visualization tools, free or low-cost AR creation platforms like Spark AR Studio and Effect House, QR-code triggered AR experiences for in-store use, and leveraging existing AR features on platforms like Instagram Shopping and Pinterest Visual Search.

What is spatial computing and how does it relate to marketing?

Spatial computing, popularized by Apple Vision Pro, refers to technology that blends digital content with the physical world in three dimensions. For marketing, spatial computing enables immersive 3D product experiences, interactive brand environments, and contextual advertising that responds to the user’s physical space. It represents the next evolution beyond AR and VR, merging both into a unified immersive experience.

How does AR marketing impact e-commerce sales?

AR marketing significantly impacts e-commerce sales by reducing purchase uncertainty. Studies show AR try-on experiences reduce return rates by 25-40%, increase conversion rates by 94% for products with AR visualization, increase time spent on product pages by 2-3x, and boost average order values by 10-20%. AR addresses the ‘I need to see it in person’ objection that prevents many online purchases.

What are the accessibility considerations for AR/VR marketing?

AR/VR accessibility considerations include providing alternative experiences for users who cannot use AR/VR technology, ensuring AR content does not rely solely on visual elements (include audio descriptions), making VR experiences navigable for users with mobility limitations, avoiding content that could trigger motion sickness or seizures, and ensuring WebAR experiences are compatible with screen readers and assistive technologies.