Temple Cellars is a well-known brand in Singapore that provides the widest craft selection of beers, ciders, sakes, wines and spirits which can be delivered to you within the hour. With it’s own local brewery, TC is known for small-batch craft beers from Hop Nation Brewing Co., Moon Dog Craft Brewery and Wildflower Brewing & Blending.
As one of the top sellers of craft beer in Singapore, Temple Cellars was looking to ramp up their online sales further while maintaining a healthy profit margin (a high Return on Ad Spend). We proposed running ads on Facebook as well as Google Shopping Ads that we knew were strong channels for e-commerce, with a mixture of evergreen and seasonal campaigns to keep the returns consistent every month.
Upon engaging with us, we were able to double the RoAS to an average of 6.5 every month, while hitting a 9.0 RoAS during festive season. One of the larger campaigns that we ran was the “Canvent Calendar Campaign” – a spin on the Advent Calendar with a can of beer for every day before Christmas. Although it was the first year Temple Cellars ran this campaign, we were able to sell almost 6-digit worth of sales by A/B testing different images and gifs on the ads.
How we solved it
One of the biggest differentiators for TC was the same-day delivery option as well as serving beers chilled, so we marketed heavily on this point knowing that not many e-commerce players are able to provide the same offerings at a similar price. A major part of driving online sales is the website experience, so we analysed the entire user journey to see if there are any gaps that may affect product sales. By optimising for mobile and providing a smooth browsing and checkout experience, we were able to drive sustainable traffic and conversions throughout the year.
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