Expert Tips to Reach Your Target Audience on Social Media

Reach Your Target Audience on Social Media

Did you know that there are around 4.5 billion social media users in the world? If you are running a business, one of the best things you can do is to invest in an effective social media strategy for your business to reach your target audience on social media. The role of social media has […]

Monetize Your Startup through these 7 Easy Ways

Ways to Monetize your startup

We all may have dreamt of having a venture of our own at one point in time. Be it a mid-life crisis or a beginner’s dream, we may aspire to break the shackles of a mundane 9 to 5 job, build a startup from scratch and work to make it a success. Regardless of what […]

SHEIN Membership – 4 Tiers of Rewards

One of the best ways to get SHEIN has a membership programmes that VIP rewards programme is a rewards plan that rewards their biggest spenders through exclusive promotion. With 4 levels ranging from S0 to S4, fans get access to a variety of rewards including free shipping, event access, a fashion magazine and preferential pricing.  […]

An Honest Review of SHEIN – A $10 Billion USD Chinese Company


In this article, we review one of the largest e-commerce platforms, SHEIN to figure out if it is worth a visiting or a scam. SHEIN is one of the largest e-commerce retailer with close to US$10 billion in revenue, and a Series E valuation exceeding US$15 billion. Despite this, many of us have questions on […]

6 Must Learn Marketing Lessons From Austin Li Jiaqi


Chances are, you have heard nickname “Lipstick King” floating around, but you may not have watched one of his video streams. One of the most successful online beauty salesman in China, Li Jiaqi – also known as Austin Li – has manage to generate more than US$145 million in sales on Singles’ Day by selling […]