CPM (cost per 1,000 impressions), CPC (cost per click) and CTR (click-through rate) are the diagnostics of an ad campaign — they tell you WHERE a campaign is failing: nobody sees it (CPM), nobody cares (CTR), or nobody converts after clicking (CPC vs conversion rate). Enter any two or three inputs and get every metric.
| Platform | Typical CPM | Typical CTR |
|---|---|---|
| Meta (Facebook/Instagram) — SG | S$8 – S$25 | 0.8% – 1.8% |
| Google Search — SG (non-brand) | S$30 – S$120+ (CPC S$2–S$8) | 3% – 6% |
| LinkedIn — SG | S$40 – S$120 | 0.4% – 0.8% |
| TikTok — SG | S$5 – S$18 | 1% – 3% |
Reading the diagnostics: high CPM + decent CTR = audience too expensive or creative fatigued. Low CTR = creative/offer problem, not a bidding problem. High CTR but no conversions = landing page or tracking problem. Fix the funnel stage that actually fails — see the Break-Even ROAS Calculator to know what CPL you can afford.
Digimau reviews existing ad accounts, funnels and metrics free — including whether your CPM / CPC targets are realistic for Singapore in 2026. Reply times are usually under an hour on weekdays.
CPM is the cost an advertiser pays for 1,000 ad impressions. In Singapore 2026, typical CPMs run S$8–S$25 on Meta, S$30–S$120+ on Google Search, and S$40–S$120 on LinkedIn.
CPC = total ad spend ÷ total clicks. It is the price of each visitor a campaign brings to your website or app.
CTR (clicks ÷ impressions) varies by platform: 0.8–1.8% is typical for Meta in Singapore, 3–6% for Google Search non-brand. A CTR below ~0.8% on Meta usually indicates a creative or audience problem.
CPL is cost per lead or conversion (spend ÷ conversions), while CPC is cost per click. CPL is the metric that matters commercially — a low CPC means little if the click-to-lead rate is poor.
Yes — enter spend, impressions, clicks and optional conversions to see CPM, CPC, CTR and CPL instantly, with no email required.
